Let’s just start off by saying that you MUST have a website. No ifs, ands, or buts. Without one, your prospects will not perceive you as a professional. Plus, you are missing out on so many potential sales and marketing opportunities if you don’t have a website.
A website is one of the most powerful marketing tools that you can implement. You can update it immediately; it is unique to your business; it can be seen by thousands of people who are searching for EXACTLY what you have to offer; and it works as your sales force 24/7. And, it can be expanded and changed over time.
A website is a crucial marketing tool that can do the following for your business:
-Increase your visibility and credibility.
-Provide instant information and answers to your prospects’ questions.
-Show your prospects that “I know how you feel.”
-Allow your prospects and customers the ability to see the full spectrum of your services/products.
-Give your site visitors a taste of your personality – you are already building a relationship with them before you ever talk to them!
-Tie together all of your other marketing efforts.
-Offer a storefront to sell your info products including reports, books, tele-classes, e-courses, and digital videos.
-Expand your geographic reach to a much broader audience.
-Provide a place for referrers to send their friends and associates.
-Decrease the length of your sales cycle because by the time your prospects call you, they have had an opportunity to learn about your business online.
Ask yourself a question, “If your website were a salesperson, would you fire him or her?” If the answer is “yes,” well…we have some work to do!
Don’t try to design your own website (unless you are a web designer). There is a steep learning curve and you should devote your time to revenue-making activities. And unless you have a background in web design, your site will look like YOU designed it. ASM
When you hire firm to design your website, make sure you find an company that understands marketing, as well. There are some web designers who can make your website look pretty, but it may not be effective as a sales tool. You want a team who can make your site easy to navigate with a compelling design AND works for you to sell your services and products.